Selling the website : Developing a blog and selling it for profit has been one of the biggest profitable models of all time. To sell a blog for profit means you need to be well planned for your blog’s success and should be ready to flip it when the right time hits the door. Flipping websites is a long term investment. Some times it may take upto 18 months for your website to be in a profitable position to sell it in the marketplace. The basic criteria for website flipping is it helps if you have money to invest. The ground rule is You can earn more if you have more to invest.

Display Advertising

Banner advertising is a popular option for bloggers.  Sponsors can pay bloggers a monthly fee for display of a banner, or bloggers can use affiliate banners where they receive money from successful transactions.

There are number of banner options available.  These include the 728×90 leaderboard, the 468×60 skyscraper, the 300×250 rectangle, or the 125×125 square.  Most blogs utilize the 125×125 banner ad and those appear predominantly above the fold (which is a typical requirement for advertisers for maximum visibility).

If you are monetizing your blog with display advertising, you’ll likely need to provide information to potential advertisers.  Advertisers typically inquire about your demographic and the number of page views (and unique visitors, if possible).  You should have this information handy if at all possible.  Many advertisers often look at other metrics, including Alexa ranking and PageRank, to verify the popularity of your site and to determine how much exposure their ad will have.  This may influence the amount of money they want to offer as well.

If you choose to provide display advertising through a third party, you can use services such as Tribal Fusion, Right Media, Advertising.

In this way, you don’t have to handle the ad sale directly and it may be easier for you as a blog publisher.

 Pay Per Click

Most beginners start monetizing their blog with Google AdSense, or other Pay Per Click (PPC) advertising networks, such as the Yahoo! Publisher Network, Chitika, Clicksor and Bidvertizer. The idea behind these programs is that you sign up on the network and receive a snippet of code (based on the size of your selected ad) that you need to place on your website.  Google and other PPC providers will then serve contextual ads that are related to the content, and you will receive money for every user click.  Be advised that if these systems are abused, you can forfeit your admission into the program, so never click on your own ads.

Text Links

Once your blog kicks off, you’re going to be contacted by numerous people to engage in link exchanges.  Others will ask you about the ability to purchase links.  The first process is discretionary; many bloggers ignore the requests due to the lack of research performed in the blogger’s niche.  Most link exchange emails get ignored by all webmasters and you’re under no obligation to place a link on your site to another person’s website.  If the information and content is relevant and educational, however, a link exchange may be helpful. 

In the second case, text links may very well work if targeted appropriately.  Be aware that search engines can penalize you if they find out that you provide text links that are not targeted and do not carry the nofollow on them.  However, many services, such as Text Link Ads, Text Link Brokers, Kontera, and LinkXl provide contextual ads within blog posts without you having to make any changes or additions to your website code.  These systems can still be discovered by search engines and should be used with caution.  If you don’t like a text link ad, you may want to opt out.

There are several ways by which you can monetize your blogs which is impossible to cover in one single post. I have divided this into four parts series.

So you have a blog and want to make some money from it. There are a lot of different issues to take into account when monetizing a blog. Unless you have your own product, like I have two products OnlineRobber and OnlineRobberSystem. You are ultimately going to be making money from advertising other people’s products or websites or services in a variety of different forms. This post will mostly cover making money from advertising and selling other peoples products using your blog.

Eight Key questions you need to think before you start monetizing your blog.

1.  Who is my reader and is he web-savvy enough to recognize what is an advertisement and what isn’t?

2.  Is my blog a small niche blog or a flagship blog with loyal readership.

3.  How does traffic reach my blog and what does my reader expect from the blog?

4.  Do my reader trust and understand what I write?

5.  Does my blog have a narrow niche topic or a broad mainstream one?

6.  One of the key questions you need to think is Does your blog make you look like a trusted authority or an entertainer.

7.  What countries does my traffic come from?

8. What are some keywords/categories that describe my blog?

Who is my reader and is he web-savvy enough to recognize what is an advertisement and what isn’t?

You need to understand who your reader is, before that you need to decide, is your blog a high maintenance blog or a niche blog where you are tightly focused on a topic. Once you decide where your blog exactly fits, then you need to think about the readership.

What if my blog High Maintenance Blog (Flag ship Blog) :

High maintenance blogs tend to have a brand of their own with high traffic and loyal readership. Loyal readers visit the site to read the content rather than searching for an answer to a very specific question. Although, flagship blog receives search engine traffic as well, but because it is regularly and consistently updated it builds a loyal following usually much larger than the search engine traffic.

Niche blogs :  

A niche blog is a blog that is updated less frequently and on a more tightly focused topic than a high maintenance blog. Most of the visitors find the blog through search engines and will leave once they have found the answer to what they want, or if they believe they believe a link from the niche blog will lead them to the answer. Every blog is in a niche, but for the sake of simplicity “niche blog” has become correct phrase to use on smaller blogs. Niche blogs mostly change into high maintenance blogs (flagship blogs) by the author if they are going well.

What if my blog is a high maintenance blog and my readers are niche blog readers?

One of the major concerns with many high traffic blogs is that they tend to miss the core blog monetization strategies which we will covering in a great detail in this four part series. For now let’s continue with the blog differentiation.  If your blog is a niche blog then you need to understand that your readers come most of the time from search engines and tend to go away quickly from your blog. To get those readers stick to your blog and come back at a later time for more information is the most important strategy you need to concentrate on. I have seen many niche blogs facing this problem as they tend to lose a lot of search engine traffic.

When to Monetize a niche blog :

With a niche blog there is very little to loose from monetizing it straight away because it does not ‘hurt’ the growth of the blog because you are not trying to keep readers on the blog. In addition, because PPC is the primary weapon of choice with a niche blog, you do not have to have a substantial traffic to start making money.

The main factor is time management with niche blogs which we will be covering in a great detail in the coming posts because there is no point in spending time experimenting with a niche blog’s monetization until it has enough traffic to allow you to make a valid judgement, but it is still worth monetizing immediately. Iam not planning to monetize my blog until it has enough traffic flowing in day by day. I started this blog to share my thoughts and ways i teach people in our books and videos. In the next post we will discussing on how you can monetize your niche blogs and convert the incoming traffic into loyal readers making it a flagship blogs.

For now if you have a niche blog and are trying to monetize it then please share the ways so that we can include it in our future posts.

Thanks

karanam srikanth

in the process of gaining loyal readers 

My name is Karanam Srikanth and Iam the founder of the business. I started my online Journey in 2006, The first one year I spent time understanding what online business is all about. In 2007, I started earning money online by joining various affiliate marketing networks. On Oct 23, 07, I started my first website by the name www.OnlineRobber.com, which gave me a breakthrough online.

On 17 Jul 08, I launched my another website www.onlinerobberssystem.com which is a home study course, for indians who want to earn money online.

The purpose of launching this blog is to share my thoughts and ideas on how you can mastermind your business and take it to the next level of earning money.

Iam going to share my ideas and ways by which you can start and grow your business living in India or any where in the world.

Iam very proud to see OnlineRobber expand over a year and I especially enjoy feedback from our clients when they get their checks or money in their Paypal accounts. I have exciting plans in the near future to expand my business worldwide as currently we accept students only from India.

Iam Starting this blog on a very special day which comes every sixty years, which is a rare combination. The post Iam publishing is on 08-08-08 at 08:08.

Stay tuned to this blog for more info.

Signing off,

karanam Srikanth